Why Every SaaS Founder Should Write (Even If You're Busy)
The Founder Who Finally Started Writing (and What Happened Next)
A Founder’s Hesitation
A few weeks ago, I told a SaaS founder after an event:
“You should start writing publicly—LinkedIn, Substack, even X if you like chaos—just start.”
He gave me the look.
The “Sathya, I already have 187 things to do, why on Earth should I write?” look.
So I asked him: “As a buyer yourself, don’t you check who’s behind the product before you buy these days?”
He paused. Then nodded.
Fast forward a week. He messaged me:
“Started writing after your inspiration 🙏”
That message wasn’t vanity—it was validation. Writing works.
Why Writing Is a Founder’s Moat
In 2025, every purchase is a highly informed purchase.
Buyers don’t just buy SaaS tools. They buy:
Your story
Your humanity
Your perspective
And here’s the kicker: in SaaS, where differentiation is razor-thin, your personal voice can be the deciding factor.
💡 Guillaume Moubeche (lemlist) scaled to $28M ARR bootstrapped—80% inbound—by writing daily about his journey.
💡 Elena Verna turned her candid LinkedIn + Substack posts into a global reputation as a growth thought leader.
This isn’t fluff. It’s positioning. And the research backs it:
49% of B2B decision-makers say they’re more likely to buy from leaders who publish thought leadership content (LinkedIn–Edelman report).
Academic studies show a personal narrative style boosts trust and retention.
Writing isn’t “extra.” It’s distribution, product discovery, and trust-building—rolled into one.
How to Get Started (Even If You’re Busy)
Here are six quick ways to start:
Pick a proven theme – Use the “44 Posts Your CEO Needs to Try” framework. Start with “Founder Story” or “Biggest Mistakes.”
Write from sales calls – Turn real objections and customer pain points into posts.
Show your messy process – Roadmaps, pivots, experiments. People love the behind-the-scenes.
Back it with data – Sprinkle in industry stats or trends. Makes you sound smart and trustworthy.
Consistency > virality – Guillaume didn’t go viral. He went visible—every day.
Engage like a human – Comments and replies are half the game. That’s how you build community.
And remember: you don’t need a million readers. You need the right 1,000.
Read more: Copyblogger Linkedin post templates
A Question for You
What’s one story from your SaaS journey that shaped your product today?
Was it an MVP pivot?
Or the first “aha!” sale?
A painful early customer churn?
That’s your first essay. Write it. Publish it.
Worst case? Silence.
Best case? Your next 10 customers, hires, or investors notice.
PS – A Fun Truth
No, you’re not “giving away trade secrets.”
If someone can copy your entire business from a LinkedIn post… you probably need a new business 😅
Go write. I’m cheering for you.
— Sathya